This lesson, “Communication Models- Past and Future” provides the necessary background to help us develop Communication “Best Practices” for our 21st Century Hyper-Connected Digital World. (Updated August 2023)
A lesson describing the evolution of communication models from a one-way linear model of Aristotle and Claude Shannon, to the Interaction and transactional model of Schramm and Berlo, to the new Iterative Fractal Model.
[pdf-embedder url="https://atlantisschoolofcommunication.org/wp-content/uploads/2018/01/Claud-Shannon-The-Mathematical-Theory-of-Communication.pdf" title="Claud Shannon - The Mathematical Theory of Communication"]
Description of the Transmission Model of Communication, with a focus on Claude Shannon. Discussions of the components, architecture, constraints, and applications of the Transmission Model of Communication. And, how it has led to the development of the Fractal Model of Communication. Updated March 2023.